Tools & Models

Balanced Scorecard

By targetting four specific Viewpoints in its grid, the Balanced Scorecard analyzes your current operations and the goals you have for each.

Balanced Scorecard
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The package

What the download contains

Balanced Scorecard — download package
  1. The UNITE Navigator, offering an overview of all UNITE models
  2. The Balanced Scorecard with related explanations
  • Helps you answer the deceptively complex question, "Are you investment ready?"
  • Assess your current business model and identify places where you can increase your unfair advantage
  • Straigforward SWOT analysis tool for your current Business Model

The case

Why we use it

Much of the challenge of running a successful business comes from the inability to gain a clear perspective of your current activities. Using the Balanced Scorecard, you achieve a complete, honest evaluation of where you're succeeding and where you can develop or improve.

The mechanics

How It Works

Targeting how and where you look into your business successes gains powerful insight into where you can build and avoid future failures. The Balanced Scorecard divides the business into four viewpoints: Financial Perspective, Internal Business Perspective, Customer Perspective, and Innovation and Learning Perspective. Because these viewpoints are so varied, decision-makers can see a complete picture of the business as it is now, and identify places for innovation. Like so many things in life, analysis of a business is only useful when a balanced approach is used. Otherwise we run the risk of developing blind spots that prevent honest, complete evaluation and response.

The purpose

What is the goal of the model?

The Balanced Scorecard is used to gain a comprehensive view of your business's health so you can best understand if you're successfully bringing value to your customers.

Beyond the download

Use this model in Axibra, not only in a slide deck

The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.

In practice

Where this model does its work

For years we applied this model by hand, in client engagements. It now runs inside Axibra.

Digital transformation

Axibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.

See how it works

Thousands of organizations leverage the UNITE models — these are some of them …

Stefan F. Dieffenbacher

From here on

Need help putting this to work in your organization?

Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.

Strategy does not fail in the thinking. It fails in the handover.

Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership

The Strategy-to-Outcome Platform

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